Performance Marketing Specialist

Website Angstrohm Foods Pvt Ltd

Job title: Performance Marketing Specialist
Location: Bangalore, Karnataka
Company: Angstrohm Foods Pvt Ltd
Salary: ₹450,000.00 – ₹600,000.00 per year

Job Description:

  • As a Performance Marketing Specialist, you will be responsible for:
  • Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
  • Driving campaigns from planning to execution and beyond to meet key performance metrics.
  • Constantly optimizing marketing activities to improve return on investment.
  • Allocating budgets and analyzing and recommending modifications to ad spends.
  • Collaborating with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best.
  • Optimizing marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
  • Identifying and testing new channels to continue to meet or exceed established critical metrics.
  • Working closely with management to share funnel conversion improvement ideas, feedback & present results.

Job Requirements:

  • To excel in this role, you should have:
  • Bachelor’s degree in Marketing, Business Development, or any relevant field.
  • Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
  • Proven work experience in digital advertising, with expertise in Google Ads, Meta Ads, TikTok, and other networks.
  • Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • Excellent analytical skills and ability to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
  • Highly goal-oriented with excellent communication skills.
  • Outstanding ability to think creatively, strategically, and identify and resolve problems.
  • Ability to work independently with minimal supervision and has strong attention to detail.
  • Good communication skills in English.
  • Team player mindset, eager to learn, and have fun too!


  • Cell phone reimbursement.
  • Health insurance.
  • Internet reimbursement.
  • Paid sick time.
  • Paid time off.
  • Provident Fund.


  • Monday to Friday.
  • Supplemental Pay Types:
  • Performance bonus.


  • SEO tools: 2 years (Required).
  • SEO: 2 years (Required).

Google Analytics: 2 years (Required).

Semrush: 1 year (Preferred).


  • English (Required).

Work Location: In person

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