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Website Angstrohm Foods Pvt Ltd
Job title: Performance Marketing Specialist
Location: Bangalore, Karnataka
Company: Angstrohm Foods Pvt Ltd
Salary: ₹450,000.00 – ₹600,000.00 per year
Job Description:
- As a Performance Marketing Specialist, you will be responsible for:
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
- Driving campaigns from planning to execution and beyond to meet key performance metrics.
- Constantly optimizing marketing activities to improve return on investment.
- Allocating budgets and analyzing and recommending modifications to ad spends.
- Collaborating with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best.
- Optimizing marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Working closely with management to share funnel conversion improvement ideas, feedback & present results.
Job Requirements:
- To excel in this role, you should have:
- Bachelor’s degree in Marketing, Business Development, or any relevant field.
- Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
- Proven work experience in digital advertising, with expertise in Google Ads, Meta Ads, TikTok, and other networks.
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Excellent analytical skills and ability to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
- Highly goal-oriented with excellent communication skills.
- Outstanding ability to think creatively, strategically, and identify and resolve problems.
- Ability to work independently with minimal supervision and has strong attention to detail.
- Good communication skills in English.
- Team player mindset, eager to learn, and have fun too!
Benefits:
- Cell phone reimbursement.
- Health insurance.
- Internet reimbursement.
- Paid sick time.
- Paid time off.
- Provident Fund.
Schedule:
- Monday to Friday.
- Supplemental Pay Types:
- Performance bonus.
Experience:
- SEO tools: 2 years (Required).
- SEO: 2 years (Required).
Google Analytics: 2 years (Required).
Semrush: 1 year (Preferred).
Language:
- English (Required).
Work Location: In person