SEO ANALYST at Softnotions Technologies, technopark jobs

Website Softnotions Technologies Private Limited

Job Title: SEO ANALYST
Company: Softnotions Technologies Private Limited
Location: Module No.B, 6th Floor, Bhavani Building, Phase-I Campus, Technopark, Trivandrum, 695 581
Website: https://softnotions.com
Closing Date: 26th April 2024
Job Published: 19th April 2024
Contact Email: recruitment@softnotions.com

Brief Description:
Softnotions Technologies Private Limited is seeking a skilled and experienced SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have a minimum of one year of hands-on experience in search engine optimization, demonstrating a deep understanding of SEO strategies, best practices, and the latest industry trends. The SEO Specialist will be responsible for optimizing our online presence, improving search rankings, and driving organic traffic to our websites.

Key Responsibilities:

  • Conduct thorough keyword research to identify target keywords and phrases.
  • Implement on-page SEO strategies to optimize website content, meta tags, and URLs.
  • Develop and execute off-page SEO strategies, including link building and outreach campaigns.
  • Monitor and analyze website performance using SEO tools like SEMrush, Google Webmaster Tools, and Google Analytics.
  • Stay updated on industry trends and algorithm changes to adjust strategies accordingly.
  • Collaborate with content creators to ensure SEO best practices are integrated into content development.
  • Conduct competitor analysis to identify opportunities for improvement and stay ahead in the market.
  • Provide regular reports on SEO performance, highlighting key metrics and areas for improvement.
  • Work closely with web developers to implement technical SEO enhancements.
  • Communicate regularly with the Digital Marketing team to provide updates on progress and discuss strategies for improvement.

Preferred Skills:

  • Proven experience in SEO – IT Industry is recommended.
  • Both on-page and off-page experience.
  • Solid understanding of search engine algorithms and ranking factors.
  • Proficiency in using SEO tools such as SEMrush.
  • Experience with Google Analytics and other web analytics tools.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.
  • Up-to-date knowledge of the latest SEO trends and best practices.
  • Detail-oriented and able to manage multiple tasks in a fast-paced environment.
  • Bachelor’s degree in Marketing, Business, or a related field is preferred.
  • Experience required: Minimum 2-3 years
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